The Effect Of Selective And Divided Attention - 1524 Words

Abstract: The aim of the investigation was to compare selective and divided attention, and the aim was to investigate which form of attention allows a listener to pick up more auditory information. It was hypothesized that the Year 12 psychology students who were in Group 1 (Selective attention) were going to take in more information from Handouts 9 and 10 than Group 2 (divided attention). ** Participants from both of Mrs Hewton’s psychology classes partook in this experiment. The results of the investigation was a combination of both classes and the totalled average showed that the selective attention group remembered an average of ** compared to the divided attention group whom had an average of **. Therefore giving the conclusion that the results of the experiment conducted were inconsistent and they did support our hypothesis. Introduction: Attention is the notice taken of someone or something; the regarding of someone or something as interesting or important. Attention is a concept, which is studied in cognitive psychology. Psychologist William James believes attention is â€Å"the taking possession of the mind†. Attention does allow us to focus on something specific in our environment whilst tuning out the irrelevant details, however attention also affects our perception of the stimuli around us. In some cases, by focusing attention on a primary target might not result in not perceiving a second target at all. Attention has to do with an immediate experience of anShow MoreRelatedThe Importance Of Multitasking Attention On Children Essay1479 Words   |  6 Pagesto Kellogg, attention is being able to select certain aspects of an environment or certain thoughts. However, multitasking attention can become difficult to achieve because attention can either be selective or limited. A selective attention means that an individual can only focus on one stimuli, therefore, having to ignore surrounding stimuli. On the other hand, limited attention defines the maximum capacity an individual can retain information. Therefore, because attention is selective and limitedRead MoreThe And Types Of Neuropsychological Methods Employed1134 Words   |  5 Pagesin other neurodegenerative conditions which include symptomatic drugs such as amantadine (Benedict et al. 2008; Parmenter et al. 2007) and donepezil (Benedict et al. 2004;Marrie et al. 2005). These have been reported to have a positive therapeutic effe ct on cognitive functioning in MS cases with mild to moderate levels of impairment. Various treatment approaches to treat cognitive deficits in MS are as follows- i) Medication a) Disease modifying treatment b) Cholinergic drugs c) Amantadine d) AmphetaminesRead MoreSleep Loss On Attention And Cognitive Performance Essay1445 Words   |  6 Pagesclass lecture or even at the wheel. However, it is clear that without a good night’s rest, sleep-deprived individuals can find it difficult to pay attention, even if they want to stay awake. Thus, it becomes important to examine the underlying mechanisms that explain the negative effects of sleep loss on attention and cognitive performance. Sleep effects can be measured by alertness, which describes the overall state of the cognitive system and can be attributed to two primary components: a circadianRead MoreEssay on Testing the Theory of Multitasking1122 Words   |  5 PagesThis experimental investigation has to do with how human’s attention work. It is based on a replication of the well-known â€Å"Stroop Effect† carried out on 1935 by John Ridley Stroop. The aim of this experiment was to demonstrate how hard it is for a person’s attention to be d ivided in different tasks, by making the participants read a series of three stimuli which consisted of: 1) words of colors in black ink, 2) words of colors in their actual font color, and 3) color words with different ink, whereRead MoreThe Effects Of Sleep Deprivation On Prospective Memory Essay1353 Words   |  6 PagesThe Effects of Sleep Deprivation on Prospective Memory Sleep is one of the key essentials for cognitive performance, yet it is accounted that most people do not receive a sufficient amount. The Center for Disease Control and Prevention reported in 2016 that on average, 50-70 million Americans do not receive the proper amount of sleep per night. This concept is more commonly referred to as sleep deprivation. By definition, sleep deprivation is simply not getting enough or the lack of sleep. As theRead MoreA Short Note On Silent And Oral Modes Of Learning1592 Words   |  7 Pagesretrieval of information acquired through learning.† (Grivas, 2013, 263). The Von Restorff effect – also known as the Isolation effect – is a form of a Memory bias in favour of remembering the unusual. It predicts that â€Å"if an item is isolated, that item is learned faster, retained longer, and recalled better than a non-isolated item† (Homes, C. Arbogast, R., 1979) Previous research on the Isolation effect has focussed on which conditions the isolate is more recalled in. I-Ning Huang and CraigRead MoreSocial Media And Its Effect On Children965 Words   |  4 PagesSustained attention was defined by one’s ability to maintain prolonged focus during repetitive activities. Researchers found that the ability to remain focused on a single task was most correlated with the volume of media consumption, social media usage, multi-screening behaviour, and when the individual adopted a technological lifestyle. As the use and consumption of technology increased, the ability to focus for a longer term decreased. Age was a variable heavily correlated with these metrics,Read MorePerception and Attention Essay1869 Words   |  8 PagesPerception and Attention Perception is a remarkable trait. Consider human vision, a two-dimensional array of light appears on the retina, which houses the visual receptors. Instead of seeing a random collection of color dots, people immediately experience a rich, coherent, veridical, three-dimensional perception of an object, person, or event Perhaps the most astounding fact is that this occurs immediately, mostly outside of conscious awareness (Robinson-Riegler Robinson-Riegler, 2008). PerceptionRead Moreaging Essay6944 Words   |  28 Pagesperformance irrespective of the degree of age related cognitive declines. In other words, declines in physiological performance exacerbate the effects of aging on cognitive functioning. Brouwer (1993) contends that impairments that lie both on the level of receptor-effector organs and on the level of cognitive functioning, particularly 4 attention, contribute to the problems older drivers encounter with the driving task. For example, perceptual, cognitive, and motor declines affect an olderRead MoreAn Voluntary Control Over More Automatic Brain Systems1206 Words   |  5 Pagesdefine attention as being this voluntary control over more automatic brain systems to effectively select and manipulate sensory or stored information briefly or for sustained periods. One component of attention is this term ‘sustained attention’, which is the ability to consistently engage in an activity over time without loosing concentration (Willard Spackman, 2014). Willard Spackman express that repetitive and predictable activities place less demands on sustained attention. Attention process

Wilfred Owens Poetry and Pity of War Essay - 3690 Words

Wilfred Owens Poetry and Pity of War Through his poetry Wilfred Owen wished to convey, to the general public, the PITY of war. In a detailed examination of three poems, with references to others, show the different ways in which he achieved this Wilfred Owen was born in Oswestry, 18th March 1893. He was working in France when the war began, tutoring a prominent French family. When the war started he began serving in the Manchester Regiment at Milford Camp as a Lieutenant. He fought on the Western Front for six months in 1917, and was then diagnosed with War Neurosis (shell shock). Because of this he was sent to Craiglockhart Hospital for treatment. In his stay at Craiglockhart Hospital Wilfred Owen met Siegfried Sassoon.†¦show more content†¦Like old beggars under sacks, outlines the once smart uniforms the soldiers wore, which now resemble sacks, cold and uncomfortable. Five nines are 5.9 shells, and the army is retreating. All the soldiers want to do is rest, and he uses the metaphor Men marched asleep to stress how tired they were. In the second stanza they are taken by surprise by a gas attack Gas, GAS! and the men struggle to get their masks on in time. One man was not fast enough and is poisoned. Owen graphically describes this dying man lunging towards him drowning. The man is flung onto a cart and suffers a slow and painful death. Disabled was Owens favourite poem. He even considered titling his collection Disabled and Other Poems. Disabled is about a young man who signed up for the war without realising the consequences, or even the reasons for why it started. The war has taken his arms and legs Legless, sewn short at elbow and he relies on the nurses to feed, clothe and bathe him. It is a pitiful existence. In the second stanza this war victim recalls old times About this time the town used to swing so gay and he misses those days dearly. This is the longest of Owens poems, and it is very different to all his others. He is talking about one individual, compared to Dulce et Decorem Est where he focuses on many men, even a whole army. I believe by doing this Disabled is more effective thanShow MoreRelatedCritical Analysis of Wilfred Owens poem Arms and the Boy1660 Words   |  7 PagesCritical Analysis of Wilfred Owens poem Arms and the Boy I. Introduction: 1. Introducing what is going to be discussed in the paper (analysis of Arms and the Boy , its relation to one of Owens poem). 2. Thesis Statement : Wilfred Owens poem Arms and the Boy can be discussed to represent the horror of war. II. Body: 1. Owen was a soldier and a modern poet who was known as anti-war poet. A. A summary of Owens poetry in general . B. His representation of the horror of war in his poems. 2. ArmsRead MoreAnalysis Of Wilfred Owen s Anthem For Doomed Youth And Dulce Et Decorum Est1224 Words   |  5 PagesI haven’t always loved poetry, but after reading poems that have such moving stories to tell it hasn’t been hard to grow a certain fondness for them. Poetry is the telling of stories from the creative and sometimes hauntingly realistic words of a poet. The world of poetry can be wonderful. It can also be saddening, exhilarating or wonderfully exciting and the most eloquent poems can leave anybody rewinding over the story of the poem for a time afterwards. Wilfred Owen was a poet who became well renownedRead More Write an essay about how Owens poetry describes the plight of the732 Words   |  3 PagesWrite an essay about how Owens poetry describes the plight of the soldiers. In many of Wilfred Owens poems, he describes the suffering and the agony of the common soldier during war, not only on the battlefront, but he also describes the after-effects of war and its cruelty. Owens poetry is inclined towards and elegiac nature with the function to arouse grief and to stimulate remembrance. Owen is usually best when the emotion of grief predominates over disgust in his poems and when tributeRead MoreAnalysis Of Wilfred Owen s `` Dulce Et Decorum Est ``1256 Words   |  6 PagesWilfred Owen is remembered as one of the greatest poets to capture the war in words. His work was described as â€Å"the finest written by any English poet of the first War and probably the greatest poems about war in our literature† (Lewis 11) despite him only having had 4 poems published in his lifetime, though he did write many more. His poems truly did capture the terror and harsh truth of the hardships the soldiers faced in the trenches everyday during World War I, evident in â€Å"Dulce Et Decorum Est†Read MoreThe Most Enduring Phenomena Spawned The Great War Created A Literal Response1564 Words   |  7 Pagesgentlemen, board of the ‘Poetry Now Festival’, you and I, have enlisted in the Artists Rifles Officers Training Corps. As honourable soldiers we’re aware that as time passes, our imaginative existence has changed dramatically by a number of traumatic experiences. We, are ALL Wilfred Owen. One of the most enduring phenomena spawned The Great War created a literal response which evoked from its immediate participants, the soldiers. Owen writes with intense focus on war as an extraordinary humanRead More An Analysis of Wilfred Owen’s Strange Meeting Essays1788 Words   |  8 PagesAn Analysis of Wilfred Owen’s Strange Meeting Analysis of a working manuscript for Wilfred Owens Strange Meeting provides the student with insight into the creative process. Owens original wording coupled with his subsequent revisions illuminate how he may have intended the poem to be understood by the reader. Owens revisions show a determination to accomplish three apparent objectives. First, Owen paid close attention to the connotative meanings inherent in his diction. Equally as importantRead MoreAnalysis Of Wilfred Owen s Dulce Et Decorum Est1015 Words   |  5 PagesWilfred Owen was born in Oswestry, England, on March 18, 1893. He became widely recognized as a British poet for his experience and impressions upon World War I. He was the eldest out of the four in his family. His father worked on the railway, and his mother was strict in her religious beliefs, yet still had affection for her children. At Owen’s christian household, they practiced biblical themes and teachings. They seem to be a very close-knit family and protect each other. He also utilized ChristianRead MoreText Response: All a Poet Can Do Today Is Warn756 Words   |  4 PagesContrary to popular beliefs which state that war glorifies patriotism and machoism; Wilfred Owens The War Poems strips back all that is perceived as good and warns readers of the dark underbelly of war. By targeting all the senses of the readers, Owen is able to reveal the main message that lies beneath all the words of his poetry: war is futile. By examining the warnings and messages Owen tries to convey, not only do the detrimental effects of war on a soldiers mentality become stark; readersRead MoreWilfred Owen Poem Analysis Essay1526 Words   |  7 PagesWilfred Owen’s poetry is shaped by an intense focus on extraordinary human experiences. In at least 2 poems set for study, explore Owen’s portrayal of suffering and pity. One is to think of war as one of the most honorable and noble services that a man can attend to for his country, it is seen as one of the most heroic ways to die for the best cause. The idea of this is stripped down and made a complete mockery of throughout both of Wilfred Owen’s poems â€Å"Dulce Et Decorum Est† and â€Å"Anthem for DoomedRead MoreDifferent Responses to War of Four Ww1 Poets.2490 Words   |  10 PagesAt the outbreak of the First World War, the English nation as a whole was in high spirits: the men rushed to sign up and fight for Old England; their wives and girlfriends cheered them onÂâ€"the nation marched into the war with enthusiastic patriotism. The Georgian poets, who had been producing a large quantity of poetry that would now be considered worthless, eyed a chance to increase their popularity (and sales), catch the spirit of the nation and evoke patriotism (which could sometimes border

Marketing and Digital Communication Samples †MyAssignmenthelp.com

Question: Discuss about the Marketing Management And Digital Communication. Answer: Introduction Marketingplan plays the most important role in every organization, and it is associated with the long-term performance of a business in the market. In the modern era, with rising level of competition in the market it has become difficult for companies to survive in the market and due to this reason every business is indulged into thepractice of developing marketing plan as per their actual need. The plan allows organizations to attract large number of customers where the real goals of the enterprise can be accomplished easily in every possible manner. Further, at the time of developing marketing plan internal and external environment of the business is analyzed so as to know the range of factors that can influence business performance. The present study is based on the company named TAG Heuer that design, manufacture, and markets watch and other fashion accessories(Heuer, 2017). The smart watch range of the company has been selected in the present report for preparation of marketing plan. The report covers various tasks that involve SWOT and competitor analysis, development of marketing plan, etc. Steps In Writing A Marketing Plan: Present marketing situation TAG Heuer began as Uhrenmanufaktur Heuer AG, founded in 1860 by Edouard Heuer in Switzerland that is indulged into the practice of designing and manufacturing different type of fashion accessories, watches and another form of electronic devices(Time, 2017). The company is one of the leading luxury watch brands that is indulged in the practice of innovation with the deep connection with automobile racing, sports timing and the recent development taking place in the chronograph range of the company. Further, the innovative tourbillion watch range of the business is priced under $20,000 and is quite popular in the entire market. In short, the watch range of the enterprise is worldwide famous where luxury class people prefer to purchase on the continuous basis. The key competitors of the Tag Heuer luxury watches are omega, Longines, and Cartier that are also indulged in the practice of offering luxury watches. Market description The market where Tag Heuer operates takes into consideration the consumers that prefer to buy luxury products such as branded watches. Generally, people who belong to the luxury class are the real target market of the company, and in turn, different types of products are developed by the business keeping in view their actual requirement. The target market of the business can be highlighted in terms of young, affluent men from the high-income group(Tiago Verssimo, 2014). By satisfying their real needs, Tag Heuer is able to operate efficiently in the market and in turn it has acted as the development tool for the business in every possible manner. In short, the market of luxury and branded watches is growing at faster pace and this is providing real growth opportunities to the business. Benefit and product features The main benefit that Tag Heuer provides to its target market is associated with selecting the different types of models in the watch. The smart-watch series of the company has different models and are in different styles that directly attracts a large number of customers towards the product range(Ryan, 2016). The collections of the products are quite unique where it can be said that other companies are not at all able to offer this type of product. The entire smart watch range of Tag Heuer contains six features that are as follows: Water resistant to 200M Screw in Crown Double safety clasp Unidirectional bezel Sapphire crystal Luminous markings All these features make the watches of Tag Heuer attractive and much more unique as compared to other watches that are offered by different companies in the market. The Tag Heuer sports model is quite popular in the market Product review Tag Heuer offers the wide range of smart-watches to its target market that is of unique quality, and it supports in influencing the purchase behavior of the customers(Armstrong, Kotler, Harker, Brennan, 2015). The key features present in the product such as sapphire crystal, double safety clasp, water resistant, etc. support in attracting customers, and this has become one of the main reason behind the success of the business in the market where it operates(Royle Laing, 2014). Sale of every model of the company is very high at the global level. In short, every customer is satisfied with the present product range of the Tag Heuer, and this is one of the main reasons behind the success of the enterprise in the market. Swot And Competitor Analysis: Competitors The key competitors of Tag Heuer are Omega and Longines Omega: The Company also offers the different type of watches that are unique. The range of products involves Globemaster, moon watch, Speedmaster, ladymatic, tourbillion, etc. Each and every product has its unique attribute that directly influences purchase behavior of the target market(Moon Sprott, 2016). The Company has segregated its watch range into different range such as planet omega, master chronometer, etc. This range has supported Omega to operate efficiently in the market and has acted as the development tool for the business in every possible manner. Longines: The organization offers the different type of stylish and luxury watches that meet with the requirement of the target market. Further, the hour angle watch of the company is quite famous which is based on the concept of longitude. Apart from this watches are offered for men, women along with other professionals(Mahimairaj Rank, 2017). So, this allows customers to get attracted towards the unique watch range of the Longines and in turn supports in earning higher profits and sales volume. SWOT analysis For conducting the internal analysis of the business SWOT as one of the tools is considered to be most effective as through this it becomes easy to know the internal strengths and weaknesses of the business along with opportunities and threats present in the external environment. Strengths: The key strength of the Tag Heuer lies in its established brand where it has been found that brand awareness level is quite high and this has become one of the main reason behind the success of the business in the market(Leeflang, Verhoef, Dahlstrm, Freundt, 2014). Further, the brand recall level of the company is also very high as it is the official timekeeper of the different sporting events that are formula one, Olympics, etc. The company is the member of FHH which is the main exclusive club in the Swiss watch industry. Weaknesses: High competition from the luxury brand with limited market share growth Opportunities: In the emerging economy growth opportunities are present with the business as luxury watch segment is rising at the faster pace. Apart from this, first end watches are mainly preferred to be purchased from a large number of the customer, and this can act as the main opportunity for the company(Armstrong, Adam, Denize, Kotler, 2014). Threats: The main threat to the company is from cheap and fake imitations. Further, in the near future also companies can also expand their operations in the luxury watch segment(Kapferer J. N., 2014). This represents the overall strength of the business on the basis of which overall operations are carried out by Tag Heuer in the market. Mission Mission of Tag Heuer is to promote their product range with the effective channel and to remain the pioneer that the company has been over the last 151 years. This reflects the real efficiency of the business. Considering the mission of the business Tag Heuer has planned its overall practices and it provides direction to the organization so that all the desired goals can be accomplished easily and in efficient manner(Heuer, 2017). Company on focuses on development of innovative watches and for promotion of the same effective marketing mediums are undertaken by the business with the motive to influence purchase behavior of the target market. Marketing And Financial Objective For effective promotion of smart watch range in the market Tag Heuer the three marketing objectives set by the business are as follows: To integrate social media tools for promotion To redevelop the pricing strategy and focusing on competitive pricing strategy To enter into partnership with various ecommerce companies so that they can offer the smart watch range of Tage Heuer and effective promotion is possible The three financial objectives of the Tag Heuer Company is as follows: To enhance profitability level by 10% by the end of 2017 To control the major expenses associated with the cost of production To increase 2% margin on sale of every product Marketing Mix Strategy In order successfully operate in the market Tag Heuer digital communication plan has been implemented for the business whose key elements are as follows: Product: The entire range of smart watch will be promoted with the new range of digital communication mode and the main motive behind the same is to enhance customer base of the business. It will include the entire smart watch series such as chronograph, sports etc that majority of the customers prefer to purchase(Kapferer J. N., 2015). Price: The most appropriate pricing strategy will be competitive where the company will set prices on the basis of its competitors such as Omega, Longines etc. Prices will be lower from the competitors and through this it will be ensured that customers are offered high quality watches at a low price. Place: For the new range of the products that place of distribution will be e-commerce companies that can assist Tag Heuer in offering the products to the target market. In the modern era, majority of the customers prefer to purchase online and due to this reason online medium has been selected for offering products(Hagtvedt Patrick, 2016). Promotion: It will take place with the help of social networking where facebook, twitter and other sites will be used for sharing the key attributes of the product range. Apart from this, email marketing will also be employed. Action Program The present and new range of Tag Heuer smart watches will be promotes with the help of digital communication plan and its action program is as follows: January: launch of social media and email marketing campaign. Through this the existing performance of the business can be enhanced easily. This will lead to more awareness in the market and will attract large number of customers(De Souza Ferris, 2015). February: Integration of facebook and twitter as the main platform in promotion of smart watch range March: Organizing promotion events on social media platform through which participation of customers will be encouraged(Choi, Ko, Kim, 2016). April: The response obtained from the customers will be analyzed with the help of facebook and the difference in sales volume will be identified after this digital communication Implementation And Control Of Marketing Plan The implementation of the digital communication plan will take place in the time period of 1 month through proper planning. Further, the marketing executive and manager of Tag Heuer will be assigned responsibility to ensure whether the digital communication plan is implemented in proper manner or not(Babin Zikmund, 2015). Conclusion The entire study carried out has supported in knowing about the marketing practices of Tag Heuer, Further, it has been identified that the smart watch range of the company belongs to luxury class. The new digital communication plan will be beneficial for the business as through this social media tools will be undertaken for highlighting the unique benefits associated with the product range. This will surely lead to sales enhancement along with high brand awareness. References Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014). Principles of marketing. Australia: Pearson Australia. Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015). Marketing: an introduction. London: Pearson Education. Babin, B. J., Zikmund, W. G. (2015). Exploring marketing research. Massachusetts: Cengage Learning. Choi, E., Ko, E., Kim, A. J. (2016). Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters. Journal of Business Research , 5827-5832. De Souza, I. M., Ferris, S. P. (2015). Social Media Marketing in Luxury Retail. International Journal of Online Marketing , 18-36. Hagtvedt, H., Patrick, V. M. (2016). Gilt and guilt: Should luxury and charity partner at the point of sale?. Journal of Retailing , 56-64. Heuer, T. (2017, August 13). OUR COMPANY. Retrieved September 28, 2017, from TAG Heuer: https://www.tagheuer.com/en/our-company Kapferer, J. N. (2015). Kapferer on luxury: How luxury brands can grow yet remain rare. London: Kogan Page Publishers. Kapferer, J. N. (2014). The future of luxury: Challenges and opportunities. Journal of Brand Management , 716-726. Leeflang, P. S., Verhoef, P. C., Dahlstrm, P., Freundt, T. (2014). Challenges and solutions for marketing in a digital era. European management journal , 1-12. Mahimairaj, A. X., Rank, U. (2017). Content Marketing Impoverished Of Customization Or Sophistication?(With special reference to the PRIME watches. Imperial Journal of Interdisciplinary Research . Moon, H., Sprott, D. E. (2016). Ingredient branding for a luxury brand: The role of brand and product fit. Journal of Business Research , 5768-5774. Royle, J., Laing, A. (2014). The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries. International Journal of Information Management , 65-73. Ryan, D. (2016). Understanding digital marketing: marketing strategies for engaging the digital generation. London: Kogan Page Publishers. Tiago, M. T., Verssimo, J. M. (2014). Digital marketing and social media: Why bother? Business Horizons , 703-708. Time, W. (2017, August 21). 10 Things to Know About TAG Heuer. Retrieved Septembeer 28, 2017, from Watch Time : https://www.watchtime.com/featured/10-things-to-know-about-tag-heuer/